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Lord Sebastian Coe hosts host The Asian Awards 2011 held at the Grosvenor House Hotel, London...The Asian Awards, which have been set up to celebrate the highest achievement from across the international Asian community. Awards are open to individuals born in or with direct family origin from India, Pakistan, Sri Lanka or Bangladesh. ..The Asian Awards recognise and reward exemplary achievement across 11 categories that include business, philanthropy, entertainment, culture and sport. Nominees were selected by an independent judging panel consisting of key business people, cultural leaders and eminent political figures, chaired by Baroness Verma of Leicester.